Wednesday, September 01, 2004

How To Beat The Big Guys

Just answer your E-mail.

Among key cross-industry findings:

  • A shocking 41% of the companies did not respond
  • Only 39% of the overall sample sent an answer within 24 hours
  • Only 15% of companies sent any form of acknowledgement, a very simple tool used to set customer expectations and maintain interest
  • Only 17% of the companies in the overall sample responded with an accurate and complete answer
  • 6% did not offer any form of email contact

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